WFA-webinar: How advertising lost sight of creativity and what to do about it
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Datum/tid
2020/04/01 10:00-11:00
Plats
WFA webinar, Bryssel
Kategori

WFA Webinar: How advertising lost sight of creativity and what to do about it

Som medlem i Sveriges Annonsörer bjuds du in att ta del av webinars från vår moderorgansation WFA (World Federation of Advertisers).
Obs! Webinars från WFA är alltid på engelska.

Description:

System1’s Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

A fascinating mix of neuroscience, cultural history and advertising research, the webinar will show how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.

When:

10am CET, April 1

Please note: No recording or slides of this webinar will be shared.

 

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