WFA-webinar: Mind The Gap
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Datum/tid
2020/04/08 10:00-11:00
Plats
WFA webinar, Bryssel
Kategori

WFA Webinar: Mind The Gap: Video Advertising Reach in the Age of Increasing Media Fragmentation

Som medlem i Sveriges Annonsörer bjuds du in att ta del av webinars från vår moderorgansation WFA (World Federation of Advertisers).
Obs! Webinars från WFA är alltid på engelska.

Description:

TV audiences are shrinking faster than expected putting increasing inflationary pressure on the medium.

There are ways to fill the gap using other media, but new evidence from Ebiquity suggests that, once the quality of engagement is factored in, online video may not provide the answer.

In this webinar, Martin Radford from Ebiquity will review the implications from their new study and provide recommendations for how brands should be treating video formats going forward.

When:

10am CET, April 8

Please note: No recording or slides of this webinar will be shared.

 

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