Logotypes and advertisements may appear on illegal sites without the advertiser’s knowledge. The purchase of advertising often takes place through a media agency or advertising intermediary that places the advertisements on various sites.
The Association of Swedish Advertisers is anxious for its members, in their advertising, to follow current law and rules of market ethics. The following recommendations are intended to serve as support for the avoidance of involuntary advertising and brand exposure on illegal sites.
From the recommendation:
- Do not buy advertising contacts by means of ‘bulk sales’
- Never confine your specifications to target group and cost only
- Regulate the media agency’s commitment in the agreement by means