As part of our Effect Initiative we have produced the guide Let's Talk Effectiveness!. The purpose of the guide is to spread knowledge and open up to discussions about effect as well as offer concrete guidance on how to get more out of your marketing efforts. Guide content: Effectiveness: the basics Effective or efficient The vital balance Questions and answers The first three chapters also contain questions for discussions regarding each topic to be used in planning or evaluating marketing efforts.     As member you can: Download the guide as a pdf: Let's Talk Effectiveness!      

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